Simple Steps for Adding Multimedia to Your PR Program
As a PR person, you know it’s time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series “Unequal Justice” is extremely well-made, and is backed not only by a five-part print investigation into killers released on probation, but also by an excellent multimedia section on DallasNews.com.
What this should tell you is obvious: If print communication alone is no longer sufficient for print publications, it probably isn’t sufficient for you, either.
Read my Simple Steps for Adding Multimedia to Your PR Program at the MarketingProfs Daily Fix blog.
Tags: multimedia, public relations
(New)Daddio - I could not agree more. You nailed it.
I presented a similar idea at a conference recently using this vid: http://www.youtube.com/watch?v=rICo9qI2_oI