The bookstores are filling up with self-important books about blogging for the holiday season, but one author has clearly surpassed the others by creating a book that can induce vomiting from the mere mention of its title: Blogging Heroes.
Do these people really need anyone else kissing their asses?
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Technorati tags: Branding Strategy, PR, Blogs, Journalism, Public Relations, Marketing, Advertising, Media
As a PR person, you know it’s time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series “Unequal Justice” is extremely well-made, and is backed not only by a five-part print investigation into killers released on probation, but also by an excellent multimedia section on DallasNews.com.
What this should tell you is obvious: If print communication alone is no longer sufficient for print publications, it probably isn’t sufficient for you, either.
Read my Simple Steps for Adding Multimedia to Your PR Program at the MarketingProfs Daily Fix blog.
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Technorati tags: Branding Strategy, PR, Blogs, Journalism, Public Relations, Marketing, Advertising, Media
Paul McCartney has been caught on tape calling ex Heather Mills a “one-legged bitch,” according to Mills. She also claims that Paul’s daughter, Stella McCartney, threatened to “kill the bitch”.
Others alleged to have called Mills a bitch include U.S. presidential candidate Hillary Clinton, comic Frank Skinner, Tabloid Whore, Jonathan Roberts, U.S. Secretary of State Condoleezza Rice, Adam at Radar Online, Ellen DeGeneres, this pirate, Queen Elizabeth, Madame Arcati, Gloria Steinem, Gabby Babble, the Vienna Boys Choir, Holy Moly, and Pope Benedict XVI.
To fight off the pervasive charges of bitchery, Mills has hired a new publicist.
Personally, we think it’s time she brought out the big guns.
Oh, and here’s a bittersweet pic from happier times:
