SEO, Meet PR; PR, Meet SEO
This crap makes the front page of Google News not only because it plays off a hot topic, which flacks have done forever — but also because the “news source” (apparently written by journalism students) knows the SEO game very well.
In a world where everyone has an angle on the news of the day, it’s not the best angle that floats to the top, it’s the most Google-friendly content. If you’re a PR firm that hasn’t added SEO as a core competency, you need to ask yourself why.
Let me help by giving you your answer: You’re behind the curve.
