SEO, Meet PR; PR, Meet SEO
This crap makes the front page of Google News not only because it plays off a hot topic, which flacks have done forever -- but also because the "news source" (apparently written by journalism students) knows the SEO game very well.
In a world where everyone has an angle on the news of the day, it's not the best angle that floats to the top, it's the most Google-friendly content. If you're a PR firm that hasn't added SEO as a core competency, you need to ask yourself why.
Let me help by giving you your answer: You're behind the curve.
posted by Scott Baradell at
2:04 PM
3 Comments:
Scott - this may be your best contribution in a long time. Outstanding.
By
Ike, at 9/04/2007
Whaddya know ... and in only two paragraphs.
By
Scott Baradell, at 9/04/2007
Or three. But who's counting?
By
Scott Baradell, at 9/04/2007
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