Comments on: 10 Dumb Things That Smart Communicators Do http://www.ideagrove.com/blog/2007/05/10-dumb-things-that-smart-communicators-do.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joy http://www.ideagrove.com/blog/2007/05/10-dumb-things-that-smart-communicators-do.html/comment-page-1#comment-3223 Joy Fri, 18 May 2007 19:39:00 +0000 http://www.ideagrove.com/weblog/?p=1863#comment-3223 Thanks Joan. I also loathe "mission critical." Why can't these folks just say critical?<br/><br/>At a previous company, I had a colleague who was smacking (c) on every bio, fact sheet and press release -- as if he would prosecute anyone who tried to use them. The symbol should be applied to collateral but not press materials. Thanks Joan. I also loathe “mission critical.” Why can’t these folks just say critical?

At a previous company, I had a colleague who was smacking (c) on every bio, fact sheet and press release — as if he would prosecute anyone who tried to use them. The symbol should be applied to collateral but not press materials.

]]> By: Joan Stewart, The Publicity Hound http://www.ideagrove.com/blog/2007/05/10-dumb-things-that-smart-communicators-do.html/comment-page-1#comment-3221 Joan Stewart, The Publicity Hound Fri, 18 May 2007 13:47:00 +0000 http://www.ideagrove.com/weblog/?p=1863#comment-3221 Love the comment about copyrighting a press releases. That's a new one I'll have to add to my list.<br/><br/>Another favorite of mine is sort of a combination of numbers 1 and 7: press release boilerplate that uses terms like "cross-platform," "web 2" and "mission critical." <br/><br/>Almost everybody struggles with press releases. So I created a free press release tutorial that shows people how to write releases not only for humans, but for the search engine spiders.<br/><br/>You can opt into it at http://www.PublicityHound.com/pressreleasetips/art.htm Love the comment about copyrighting a press releases. That’s a new one I’ll have to add to my list.

Another favorite of mine is sort of a combination of numbers 1 and 7: press release boilerplate that uses terms like “cross-platform,” “web 2″ and “mission critical.”

Almost everybody struggles with press releases. So I created a free press release tutorial that shows people how to write releases not only for humans, but for the search engine spiders.

You can opt into it at http://www.PublicityHound.com/pressreleasetips/art.htm

]]>