For example, I respect (and value) the hell out of people who read the New York Times and the Economist and Foreign Policy, but I’ll be honest — sometimes I throw those suckers right in the trash. There’s just not enough time in a day.
And even if I threw a publication in the trash because I just didn’t enjoy reading it, I certainly wouldn’t view that as a slam on the publication’s audience. I’m so narrow-minded that I only value people who have the same tastes as me?
That’s just silly. To each his own, right?
If I take on a client that sells ball bearings, am I supposed to become an avid reader of Ball Bearing Monthly? No; I’ll read just enough to do my job for the ball-bearing company. That’s how it works.
Oh crap! Now — for just being honest — is the editor of the Economist going to come after me and blackball my agency?
Nah. He’s probably got better things to do.
