Hello {First Name}, How Are the Wife and Kids?
Voice 123 made a boo-boo in an e-mail blast that it subsequently felt the need to correct. Unfortunately, it's human nature for your readers to examine the corrected version even more closely for errors. That's just the way people are.
Of course, when the mistake is in the first three words, it kind of takes the fun out of it.
Yeah, we know -- it's all part of our secret strategy to be removed from electronic mailing lists.
Labels: email marketing, voice 123
posted by Scott Baradell at
4:17 PM
2 Comments:
Not to mention they bring up the original error in question before correcting themselves. Don't they read the paper?
By
Kevin, at 4/24/2007
Agree, Kevin.
As a writer of more than a few newspaper corrections in my past lives, you don't repeat the mistake and then the correction. Just the correction.
And, you don't apologize. (Though, I've seen some papers do this.)
Mike
By
Michael, at 4/25/2007
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