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	<title>Comments on: Eight Telltale Signs That Your Press Release Is Bullshit</title>
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	<link>http://www.ideagrove.com/blog/2007/04/eight-telltale-signs-that-your-press-release-is-bullshit.html</link>
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		<title>By: Geoff_Livingston</title>
		<link>http://www.ideagrove.com/blog/2007/04/eight-telltale-signs-that-your-press-release-is-bullshit.html/comment-page-1#comment-3175</link>
		<dc:creator>Geoff_Livingston</dc:creator>
		<pubDate>Wed, 25 Apr 2007 15:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ideagrove.com/weblog/?p=1843#comment-3175</guid>
		<description>Classic.  I prefer not to use press releases unless we&#039;re talking millions of dollars or real news of consequence.  Why bother writing a release for the media, unless you are using it to 1) jack up SEO/bury past stories and 2) communicate with your consituency via your web site&#039;s new section.  Both of which are benefits of a release, but that&#039;d be about it.</description>
		<content:encoded><![CDATA[<p>Classic.  I prefer not to use press releases unless we&#8217;re talking millions of dollars or real news of consequence.  Why bother writing a release for the media, unless you are using it to 1) jack up SEO/bury past stories and 2) communicate with your consituency via your web site&#8217;s new section.  Both of which are benefits of a release, but that&#8217;d be about it.</p>
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