Eight Telltale Signs That Your Press Release Is Bullshit

by Scott Baradell | PR and Pop Culture

Eight Telltale Signs That Your Press Release Is Bullshit

Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That’s more than they’re going to read, of course. And of the ones they “read,” all but a few are destined to receive a half-hearted skimming, followed by a click of the delete button.

In the world of Web 2.0, some PR agencies have tried to address this issue with newfangled formats. But ultimately it’s not about the format, it’s about the content. And I can tell you from experience as both a reporter and a public relations consultant, there are eight ways I can usually tell that a press release is bullshit.

Read about them at MarketingProfs.

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One thought on “Eight Telltale Signs That Your Press Release Is Bullshit

  1. Geoff_Livingston

    Classic. I prefer not to use press releases unless we’re talking millions of dollars or real news of consequence. Why bother writing a release for the media, unless you are using it to 1) jack up SEO/bury past stories and 2) communicate with your consituency via your web site’s new section. Both of which are benefits of a release, but that’d be about it.

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