Shel Holtz, vice president of new marketing for crayon and co-host of the For Immediate Release podcast, will be my guest on "Media Orchard Live" this evening at 8 p.m. Central (9 Eastern, 6 Pacific.) For details on the show and to listen, visit my BlogTalkRadio host page.

We're going to dive into "new marketing" stuff with Shel; crayon defines its mission this way:

In short, new marketing for a new consumer.

Technology is the change agent, consumers have changed, but the marketing communications world has not. Our goal is to connect the dots and, in doing so, eliminate the widening gap and disconnect between brands and their consumers.

New marketing refers to the cultural, organizational, strategic and tactical incorporation of bold and progressive approaches, techniques and solutions to better reach, connect and effect meaningful relationships with prospects, customers and loyalists.

We'll also ask Shel about FIR and the future of podcasting. And, of course, because it's BlogTalkRadio, you can call in live and ask Shel questions; the dial-in is 1-646-915-8556.

Check it out.