Alexa Factiness
We noticed this week that Spin Thicket already has surpassed Media Orchard in the Alexa traffic rankings.
Now, of course, we love both our children equally, so we won't take sides here. But ... for those of you who like to put great stock in Alexa, we thought you might be interested to know that Media Orchard's traffic is more than twice that of Spin Thicket.
I haven't had the opportunity to try this experiment, but I'd wager that if you
-- owned an online business with 500 employees,
-- required them all to download the Alexa toolbar, and
-- made your Web site their default homepage
you'd land in the top 5,000 sites on Alexa within six months.
Anybody want to give it a try?
posted by Scott Baradell at
12:12 PM
2 Comments:
I was just having a conversation with a client about the reliability of Alexa today. What does Alexa really get you as a ranking anyway? That is my burning question. Does an Alexa ranking drive more traffic to your site like a Google PageRank does? I wonder.
By
Kami Huyse, APR, at 1/25/2007
No, I don't think it helps with traffic at all.
But I do know that -- accuracy be damned -- some advertisers will use Alexa rankings to justify their rates, if you can believe that. A client showed me an example of it.
By
SB, at 1/25/2007
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