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Tuesday, October 31, 2006

Pick of the Orchard 10.31.06


  • Pew: Health Searchers Don't Check Their Sources (Micro Persuasion)
  • Marketers Demanding Better Count of the Clicks (HipMojo.com)
  • Friedman's wealth doesn't invalidate what he writes, but ... (Romenesko)
  • NY Post Beats NY Daily News in Circulation, is Subtle About It (Eat the Press)

    Check out Spin Thicket for more media, marketing and PR links -- more than 80 posts there already.

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  • Monday, October 30, 2006

    Rule No. 1 from the Hollywood Flack Guide Book: Disavow Any Association with Ron Jeremy


    Remember lovely Cher Tenbush [right], SMU grad and winner of "Beauty and the Geek II"? Well, she's trying to make it in Hollywood now and has hired a publicist -- and that publicist is already on orange alert. From the NY Post:

    Tenbush's flack has fired off a breathless note to newspapers and magazines "respectfully" asking that all photos of [porn star Ron] Jeremy holding onto her at the Reality Remix Really Awards show last week not be used.

    The rep said Tenbush "was surprised and appalled" when Jeremy - star of such classics as "Boobs a Poppin' " and "Colossal Orgy 2" - "imposed himself on the photos, grabbing her waist" as paparazzi snapped away.

    "She does not respect his career and wishes to discourage publication of any photos which make it appear that she condones pornography. She particularly regrets that, when she realized who had grabbed her, her response was one of those so-horrified-that-all-you-can-do-is-laugh reflexes that so ill reflect the revulsion one feels."

    Jeremy, a former teacher with a master's degree in education, says, "Does she have a problem with teachers? Does she have a master's? She can kiss my dissertation!"

    PR tip for Cher and her hired hand: For future reference, this is one of those times when it's better to just let it go.

    (AP photo by Chris Carlson)

    Introducing Spin Thicket

    When I started Media Orchard back in March 2005, I had no idea what I was doing -- or what I was getting myself into. I tried the conventional route of talking about how PR people should pitch to bloggers, whether a given PR campaign was sufficiently "transparent" to appease the blogosphere, blog this, podcast that, wiki wiki wiki, blah blah blah. I got really bored.

    When I started blogging about the PR and marketing implications of things I actually enjoyed -- pop culture, politics, TV and movies, viral videos, women in bikinis, etc. -- I started having fun and kind of got addicted to it. And that's when people started reading my blog as well. So it worked out pretty well.

    Lately though, I've been so busy with client work that it's been difficult to keep up with Media Orchard as well as I'd like. In particular, I'm disappointed that I haven't been able to spend as much time digging up the kind of media, marketing and PR nuggets that I enjoy reading so much on the Web.

    So I've created a new, easier way to keep up with the news -- for me, and hopefully, for you, too. It's called Spin Thicket.

    Spin Thicket, as should be apparent, is patterned after one of my favorite Web sites, Fark.com, along with similar sites like Fazed.net and others. The difference is that it's specifically geared to people with an interest in the image-making professions -- advertising, PR, marketing, journalism, and politics.

    Spin Thicket has no agenda. It's as much for people who read PR Watch as PR Week. It's as much for fans (or haters) of Michelle Malkin as Kos. It's as much for people who see bias in the NY Times as Fox News. Throw it all in the wash and turn on the spin cycle; that's the idea behind Spin Thicket.

    Of course, I can't do it alone -- at least not indefinitely. So I encourage you to add links. It's as simple as can be; just register, bookmark this page and submit at will.

    In fact, I encourage you specifically to add links to your own blog posts and those of your friends -- as long it's not boring stuff about RSS. Did you know that of the thousands of links submitted to Fark each day, as many as half are submitted by the person or media organization who wrote the post, according to Fark's founder, Drew Curtis? So there's no shame in it; don't be modest.

    Of course, a link from Spin Thicket won't get you 20,000 referrals like a link from Fark -- at least initially. But in time, who knows?

    It's all about whether there are enough people interested in the same kind of stuff that I am, and that, I assume, you are. With your help, maybe we can create something cool.

    If you like the idea and want to get involved, here are two things you can do right away to help:

    1. Submit a logo or button for your blog, so we can add it as an official news source on Spin Thicket.

    2. Submit a link -- or 50 -- on Spin Thicket.

    Go ahead; do it!

    Pick of the Orchard 10.30.06


  • Weird Al Gets His Due Thanks to the Long Tail (Micro Persuasion)
  • Name that ad tune (AdJab)
  • Design contest to give Tupperware a hip new image (Breitbart.com)
  • PR blogs and wikis -- one search to find them all (PR meets the WWW)

    For more media, marketing and PR links, check out our new site, Spin Thicket.

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  • Sunday, October 29, 2006

    Pick of the Orchard 10.29.06


  • Update on Karen Hughes' Middle East PR Plan (Think Progress)
  • Cadillac Ad Highlights Fall to Mediocrity (Adrants)
  • Lost in the Translation (Shel Israel)
  • BBC Dumbs Down Science, Scientists (Matthew Stibbe)
  • The meaning of life, summarized (Some Cat)

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  • Saturday, October 28, 2006

    OK, It Doesn't Have to Be a Logo -- It Just Has to Be THIS Size

    Let's call it a bug. Here are a few perfect examples; thanks Eric, Ike and Mike. Here's also the MO logo in the correct size.
















    OK, now send us yours. NOW!

    Pick of the Orchard 10.28.06


  • Who Made The Sleaziest Ad? (Couric & Co.)
  • Avon Breast Cancer Awareness (AdverBox)
  • PR Leap It Is (The Article Writer)
  • Funny Commercials (Brainmade Branding)

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  • Friday, October 27, 2006

    PR, Media and Ad Bloggers: Send Us Your Logos -- Now

    We've got a new secret project we're planning to unveil Monday (fingers crossed), and if you'd like to be part of it (no questions asked), we need you to send us a small file with your blog's logo (stat).

    Specs:

    JPEG or GIF
    77 x 27 pixels (width x height)

    It'll be worth it. Just send it.

    Grazie.

    Unfortunate Typo at Our Alma Mater, the Dallas Observer



    Thanks to Oilman for pointing this one out.

    Update: Not a typo after all. We're dumb. Sorry.

    Some People Are Allergic to Apologies


    Partial transcript from the Rush Limbaugh show on Thursday:

    RUSH: I want to make an apology here. You have number seven from the audio sound bite roster ready to go? All right, let her rip.

    FOX: The symptoms that I had in the ad that I did, that's called dyskinesia, and that's actually from too much medication.

    RUSH: Okay, I need to apologize, I was wrong because I speculated either he didn't take his medication or he was acting. I never said the word faking. Now, if you people on the left want to equate acting with faking, I mean, go ahead, George Clooney would be a faker, all your favorite actors, we'll call them fakers. I never used the word. But I was wrong. He did take his medications. Now he took too much medication.

    The point is, he did something differently to appear in this ad than when he appears on Boston Legal. And that was my first human reaction. "Whoa! I've never seen this. I have not seen this before." Now I gather, from the past three days, that we are to believe that this is the normal condition that poor Mr. Fox has to live with each and every day. That's the impression that they're leaving, is it not? That this is how his life is now, but he himself said he took too much medication. He didn't do that when he went on Boston Legal, but it happened for the taping of this ad. I think the reason for that is so you would really, really hate Republicans, because Republicans don't want to cure it. Jim Talent doesn't care. Michael Steele doesn't care. No one in the Republican Party cares. They don't want to cure these things. They're happy, in fact, to see people suffer like Mr. Fox is in this ad.

    You've convinced us, Rush. You're obviously very caring.

    Sharesleuth.com Investment Already Paying Off for Cuban


    Tampa-based UTEK Corp.'s stock has plunged after a report by Chris Carey at Sharesleuth.com this week. And Sharesleuth benefactor Mark Cuban stands to cash in big time, if he hasn't already:

    Disclosure: Mark Cuban ... has sold short 75,000 shares of UTEK's stock at an average price of around $20 a share.

    If Mark happened to cash in when the stock hit its low of $11.30 after Chris' post, his proceeds would be about $650,000, if we're calculating correctly. Not a bad return.

    As of this posting, the stock is trading at $12.65 per share.

    (Via Romenesko)

    Admit It, New York Jets: You Have Cheerleaders Now

    Probably because folks in New York never like to admit they borrowed an idea from folks in Dallas, the New York Jets haven't fielded their own cheerleading squad for decades.

    Until now; the squad was quietly unveiled at the Oct. 15 game against Miami.

    Only the Jets insist the girls aren't cheerleaders. "They're flag carriers," says Ron Colangelo, the Jets' VP of public relations.

    Indeed, the girls are officially called the "Jets Flag Crew," and in the official announcement on the Jets' Web site this week, their non-cheerleading role is made clear:

    A new squad of female flag carriers relieved their male counterparts last week -- and things haven't been the same since. It's all in good fun. The new crew of female flag carriers, as well as some well-timed pyrotechnics, will make going to a Jets game even better this season.

    The announcement is accompanied by 11 pics of the girls doing one thing -- carrying flags.

    So they're flag carriers -- not cheerleaders, get it?

    But you can't fool the blogosphere. Sasha at the Professional Cheerleader Blog found some pics of the girls waving something other than flags at the game. Could they be .... green-and-white pom-pons?



    Sasha has responded with an open letter to the duplicitous Jets:

    Dear New York Jets,

    There is no shame in admitting that you want a dance team of your own. I promise you no one will say "I told you so." The Celtics have seen the error of their ways and nobody's making fun of their dance team, are they? So come on over and join us. We'll take it one baby step at a time.

    XOXO,
    Sasha

    XOXO to you, too, Sasha.

    Pick of the Orchard 10.27.06


  • Could Political Google Bombs Work? (The Bivings Report)
  • Introducing the "Golden Rules of Blog Etiquette" Writeboard (Rohit Bhargava)
  • Nancy Johnson's attack ad on Chris Murphy -- and Murphy's response
  • Sarah Silverman has a dream (NSFW) (YouTube)
  • Unclear on the Concept; Lessons from Blog Business Summit (Jeremy Pepper)

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  • Thursday, October 26, 2006

    Separated at Birth?


    Better go to the weather and get the heck out of there, bub.

    Belated Pick of the Orchard 10.26.06


  • Craig Lancaster Describes His Oregonian Story (TrueHoop)
  • The Wrong Style for Substance? (Chicago Reader)
  • Girls' Costume Warehouse (NSFW) (CollegeHumor)

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  • Wednesday, October 25, 2006

    Arianna Huffington and Boing Boing's Mark Frauenfelder Discuss Balancing Blogging and Family Life


    Mark Frauenfelder of Boing Boing talks with Arianna Huffington about balancing blogging, work and kids on BlogTalkRadio in this audio segment from Arianna's BTR show. Alan Levy, CEO of BTR, is the host.

    A blatant plug for BTR in the segment:

    Mark: "I think BlogTalkRadio's really cool. We may try to do something with it with Boing Boing. It would be a fun way to communicate with our readers, I think."

    Arianna: "I love that!"

    To host your own show, sign up here.

    (BTR is a client of the Idea Grove.)

    Pick of the Orchard 10.25.06


  • Tesco condemned for selling pole dancing toy (Daily Mail)
  • Deborah Norville all over Aleksey Vayner (DealBreaker)
  • Super Friends meets Office Space (YouTube)
  • Limbaugh: "Bigly, hugely" full of it (CBS News)

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  • Tuesday, October 24, 2006

    First Rule of Media Training: Answer the Question

    Yep -- even in politics, there's nothing wrong with a good old-fashioned "yes" or "no" once in a while. If Patrick Murphy doesn't understand this, his opponent apparently does.

    Pick of the Orchard 10.24.06


  • Harrison Ford Keeps Making the Same Movie Over and Over (Axiom Sun)
  • YouTube's War on Propriety (Gawker)
  • Aleksey Vayner on Rita Cosby (Gawker)
  • Will blogging be good for business journalism? (Talking Biz News)
  • Post It Helps You Avoid Morning Awkwardness (Adrants)
  • Companies that don't get the Web (Hans Kullin)

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  • Monday, October 23, 2006

    Media Orchard: One of the World's Top Five Resources for Big-Breasted Women


    That is, according to Google.

    Thank you, Ute. (And thank you, too, Meredith Vieira's dog.)
















    Talk Smack With Arianna Huffington


    This post by Media Orchard is to promote an upcoming event on BlogTalkRadio. BTR is a client of the Idea Grove. We hope the following post contains sufficient disclosure to keep all you whiny babies happy:

    Through the magic of BlogTalkRadio (disclaimer: OK, OK -- it's not "magic," technically speaking), you can talk live (disclaimer: actually, we're sure there's some kind of millisecond delay) with respected pundit, entrepreneur and author Arianna Huffington (disclaimer: she's not respected by some people) on Tuesday, Oct. 24, at 4 p.m. Central (disclaimer: maybe, if your call makes the cut).

    You can read more about the interview on Huffington's host page or at the Huffington Post (disclaimer: provided you can read).

    Anyone can be a host at BlogTalkRadio (disclaimer: provided you can talk) -- and it's free. If you're interested, you can learn how it works here.

    Disclaimer: BTR is, we think, still a client of the Idea Grove.

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    Pick of the Orchard 10.23.06


  • Charlie Rose throws party for Wal-Mart exec (Romenesko)
  • Armstrong Williams settles case over promoting education reforms (USA Today)
  • Dream a little... (Jimmy Wales)
  • Many Americans Experience Anxiety on Sunday Nights; Find Out How To Beat Sunday Night Blues (TheDenverChannel.com)

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  • Sunday, October 22, 2006

    Pick of the Orchard 10.22.06


  • It's Time to Unveil Crayon (Neville Hobson)
  • Those moving markets are not talking on CNBC (Talking Biz News)
  • Rock & Roll Is About Freedom (Hugh MacLeod)
  • Woman disrobes to get teenage boy to quiet down (Independent Sources)
  • "Eat Flesh!" (Peter Himler)

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  • Saturday, October 21, 2006

    Axe Deodorant Viral?

    Not officially, anyway -- the lawyers wouldn't approve. This is the kind of video that made YouTube the billion-dollar entity it is today.

    Pick of the Orchard 10.21.06


  • Cool Halloween display (Bill Green)
  • Edelman, PR Ethics and Social Media -- the Next Steps (Steve Rubel)
  • Comment moderation policies (Shel Holtz)
  • Take a few tips from Bobby Knight and communicate effectively! (John Wagner)

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  • Friday, October 20, 2006

    How Much News Is Actually on CNN.com's Home Page?



    Someone at Daily Kos decided to take CNN's home page, above, and strip out all the advertising and fluff items. This is what was left:


    The result does not compare favorably to news sites elsewhere in the world. Read the whole post here.

    Pick of the Orchard 10.20.06


  • 10 Signs of Life from the Press Release (Kevin Dugan)
  • WOMMA takes forgiving line on Edelman (Hamilton Nolan)
  • Meetings ... The practical alternative to work (Brendan Hodgson)
  • Jimi Hendrix on branding: "Are you experienced? (Robert Roth)

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  • Thursday, October 19, 2006

    Relax and Enjoy It, Continued: Kazakhstan


    In 2000, a certain presidential candidate we'll refer to only by the initial "W" had to admit that he hadn't the slightest clue about Kazakhstan.

    Now, everybody's heard of Kazakhstan -- thanks to a fellow we'll refer to only by the initial "Borat."

    Unfortunately, the Kazakhstan government has chosen to look their gift horse straight in the mouth. As Paul Holmes recounts,

    After the Kazakhstan government attempted to counter the Borat offensive with an advertising campaign designed to highlight its pro-western policies, economic growth, and enormous oil reserves, Borat responded by denouncing the ads as misinformation planted by agents of neighboring Uzbekistan and threatened to "commence bombardment of their cities with our catapults," if they do not stop. At some point, the best response is probably a sense of humor.

    Yup. And here's a new reason to play it cool. Headline:

    Kazakh bank gets own name wrong; Kazakhstan's central bank is to issue new banknotes despite a spelling error.

    Borat fans immediately pounced.

    PR advice to Kazakhstan: Lay low. Smile. Laugh a lot.

    Believe it or not, Borat will help you more than he hurts you if you just let him be. Why do you think Dallas is one of the best-known cities in the world despite being less than a tourism mecca?

    Two initials: "J.R."

    Update: Looks like somebody in Kazakhstan finally gets it.

    And on the Eighth Day, God Thought Very Hard Before Deciding to Create Reporters


    From the Florida Baptist Witness:

    All journalists are shaped by their worldviews, and the only way to bring true objectivity to journalism is to be shaped by the worldview of the Bible, Marvin Olasky said at the Baptist Press Excellence in Journalism Banquet...

    "The only true objectivity is biblical objectivity," World magazine editor Marvin Olasky said at the Baptist Press Excellence in Journalism Banquet culminating a three-day conference for college journalism students ... Olasky is editor-in-chief of World magazine, a syndicated columnist and a professor at the University of Texas at Austin...

    Journalists frequently make two errors regarding objectivity, he said. Sometimes they claim to be completely objective and not bring any presuppositions to their reporting, Olasky said, noting that such claims are wrong because everyone has presuppositions and a worldview. He said others wrongly bring their presuppositions to bear on a story so much that they fail to report the facts accurately.

    The right way to do journalism is to let the Bible teach reporters how to view any event and report on it accordingly, he said...

    "We're in the middle of the story," he said. "We don't know how it's going to end up. Each of us has a narrative of our lives. It may end well. It may end in temporary defeat. But in either case, running the race as journalists helps us feel God's pleasure."

    The Bible is indeed the Good Book, but another pretty good book called Merriam-Webster offers this definition of objectivity: "expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations."

    One of the things that really bugs me about political bloggers (not to mention fundamentalist Christians) is that so many of them like to take potshots at the very idea of objective journalism.

    Listen: objectivity in journalism is an ideal. When I was a journalist, it's something I'm sure I didn't always achieve -- but I at least always strived for it. Once you say objectivity based on the facts is unachievable, and so it's OK to be blatantly biased, or to base your reporting on faith, you've lost that ideal.

    If people are sometimes jailed for crimes they did not commit, should we give up on the ideal of justice?

    If countries sometimes go to war, should we give up on the ideal of peace?

    If we sometimes get cheated by others, should we give up on the ideal of fairness?

    When it comes to journalism, objectivity remains our best proxy for fairness. We shouldn't forget that.

    (Via Romenesko)

    Media Orchard's Hughtoon

    With apologies to Hugh, we had to try our own Hughtoon...

    Pick of the Orchard 10.19.06


  • Was the Wal-Mart blog flap really about a lack of last names? (John Wagner)
  • The New Marketing for Beginners (Matthew Stibbe)
  • Disclosure, Transparency ... and Alliances (Andrea Weckerle)
  • When a Boycott Strikes (Out Front Blog)
  • Satisfaction Guarantee for PR Services? (Kami Huyse)
  • Bill Murray gets EXXXcited (Bill Green)

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  • Wednesday, October 18, 2006

    For Participants in Today's PRSA Teleseminar

    Thanks to everyone who listened in and asked questions at