http://www.ideagrove.com/blog/2006/09/media-orchard-interviews-julia-hood-editor-in-chief-of-prweek.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ideagrove.com/blog/2006/09/media-orchard-interviews-julia-hood-editor-in-chief-of-prweek.html/comment-page-1#comment-2828 SB Fri, 22 Sep 2006 16:58:00 +0000 http://www.ideagrove.com/weblog/?p=1605#comment-2828 Virtually all trade magazines have to strike a balance between providing useful information to their industry and not alienating their advertisers. It's clearly not the same kind of journalism that you might get from, say, the NY Times. However, I would also argue that it's a little naive to think that newspaper business sections and other publications aren't also influenced by their advertisers as well. The only difference is that the trades have a much smaller pool of advertisers to start with, so if they alienate a few key players, they're screwed. Virtually all trade magazines have to strike a balance between providing useful information to their industry and not alienating their advertisers. It’s clearly not the same kind of journalism that you might get from, say, the NY Times. However, I would also argue that it’s a little naive to think that newspaper business sections and other publications aren’t also influenced by their advertisers as well. The only difference is that the trades have a much smaller pool of advertisers to start with, so if they alienate a few key players, they’re screwed.

]]> http://www.ideagrove.com/blog/2006/09/media-orchard-interviews-julia-hood-editor-in-chief-of-prweek.html/comment-page-1#comment-2826 Anonymous Fri, 22 Sep 2006 16:45:00 +0000 http://www.ideagrove.com/weblog/?p=1605#comment-2826 If I can break up this circle jerk for a minute, let's not forget these PR trade publications are nothing more than house organs for their advertisers, which just happen to be the same companies and people they cover. If PRWeek covered the industry objectively, it would be out of business in a month. Check out Romensko this morning. The NY Post reporter who covers radio was fired for consulting with radio stations. Now take a look at the web page of the always judgmental Paul Holmes. Somebody want to explain the difference? If I can break up this circle jerk for a minute, let’s not forget these PR trade publications are nothing more than house organs for their advertisers, which just happen to be the same companies and people they cover. If PRWeek covered the industry objectively, it would be out of business in a month. Check out Romensko this morning. The NY Post reporter who covers radio was fired for consulting with radio stations. Now take a look at the web page of the always judgmental Paul Holmes. Somebody want to explain the difference?

]]> http://www.ideagrove.com/blog/2006/09/media-orchard-interviews-julia-hood-editor-in-chief-of-prweek.html/comment-page-1#comment-2822 Leo Bottary Thu, 21 Sep 2006 00:44:00 +0000 http://www.ideagrove.com/weblog/?p=1605#comment-2822 Nice interview. Kudos to both of you! Nice interview. Kudos to both of you!

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