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September 30, 2006 in Media Orchard by Scott Baradell
Alexa Says Media Orchard Sucks. Media Orchard Says Alexa Sucks.

As we’ve always maintained, Web ranking systems are more a matter of faith than reason.

Here’s the latest:

1. Media Orchard’s Google PageRank, after a year at 5, finally moved up to 6. Then it went back to PageRank 5 a couple of hours later. Error? Omen? Who knows?

2. Our Technorati rank, after peaking at 2,800, has been hovering in the low 4000s for a few months now.

3. Our Alexa ranking, after peaking at 47,000, dropped to 78,000 in a matter of weeks.

4. All the while, our traffic has trended upward, not downward, as have our subscribers.

The funniest thing is the Alexa drop. Might have something to do with the fact that Cathy and I stopped using the Alexa toolbar — which kept crashing our IE. We figured that this move would affect the Alexa ranking, but had no idea how much. Talk about sample-size issues.

Anyhoo…screw it.

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September 30, 2006 in Media Orchard, PR Agencies, Social Media Marketing by Scott Baradell
Media Orchard Announces Orchardette Winner

It’s Regina. She has a brief acceptance speech.

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September 30, 2006 in Media Orchard, Picks by Scott Baradell
Pick of the Orchard 9.30.06

  • Better publicity through lawsuits (David Parmet)
  • Tabloid Fantasy League
  • Attorney thinks outside the box (AP)
  • The Crispin effect: trickle-down, or copycat? (Bill Green)

    Technorati tags: , , , , , , ,

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    September 29, 2006 in Media Orchard, PR Agencies, Public Relations, SEO by Scott Baradell
    Media Orchard to Share Expertise in Blogging About Tiffani Thiessen. Cost: $150

    Oh, we guess we’ll try to come up with something useful…

    From the inbox:

    PRSA Teleseminar
    How Social Media are Changing Public Relations
    October 18, 2006
    3:00 p.m. ET
    Duration: 60 Minutes

    Blogs, podcasts, RSS, wikis and social networking sites – you read about them in the summer issue of PRSA’s The Strategist. As you already know, the world of social media changes quickly. Discover the impact of social media on the practice of public relations from our panel of experts and find out how they affect you.

    You will learn:

    - How to integrate blog and social media campaigns with traditional marketing, advertising and public relations
    - How to use blogs as media watchdogs and early warning alerts
    - How to gain a life-work-blog balance
    - What corporations are getting on the blogging bandwagon

    PANEL:

    The panel, moderated by John Elsasser, publications director, PRSA Strategist and Tactics, will include Scott Baradell, APR, president and CEO, The Idea Grove; Constantin Basturea, director, New Media Strategies, Converseon; and Kami Watson Huyse, APR, president, My PR Pro. Together they will walk you through the world of blogging.

    Register Today!

    PRSA Member $150
    Non-Member $250

    Click here for registration details.

    Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone.

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    September 29, 2006 in Media Orchard, Naming and Logos, Social Media Marketing by Scott Baradell
    Media Orchard Looks Like a Cross Between Jason Alexander and Neil Sedaka

    …with a little Helen Hunt thrown in.

    Dallas Marketing and Dallas Web Design picture of 223791 870701f388c154vc1i7k13

    MyHeritage.com, you’ve lost a potential customer for life.

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