Viacom: Expanding and Protecting the “Pimp” Brand

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You’ll be glad to know that Viacom has greenlighted a second season of “Trick My Truck,” a “Pimp My Ride” spinoff for the Jeff Foxworthy set.

Viacom has really staked out the “Pimp” brand for itself. In June, Viacom lawyers forced a British food Web site called “Pimp My Snack” to change its name to “Pimp That Snack.” Details here.

We guess we’ll be getting a letter regarding “Pimp My Blog Post” soon enough…

It’s hard out here for a pimp — truly.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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4 thoughts on “Viacom: Expanding and Protecting the “Pimp” Brand

  1. Owen Lystrup

    I’m wondering when Viacom will come out with, “Pimp My Pimp You Pimpy Pimpedy Pimp.”

    If they love the word so much why not change the name of the company?