Viacom: Expanding and Protecting the “Pimp” Brand

by Scott Baradell | PR and Pop Culture

Viacom: Expanding and Protecting the “Pimp” Brand


You’ll be glad to know that Viacom has greenlighted a second season of “Trick My Truck,” a “Pimp My Ride” spinoff for the Jeff Foxworthy set.

Viacom has really staked out the “Pimp” brand for itself. In June, Viacom lawyers forced a British food Web site called “Pimp My Snack” to change its name to “Pimp That Snack.” Details here.

We guess we’ll be getting a letter regarding “Pimp My Blog Post” soon enough…

It’s hard out here for a pimp — truly.

Post a comment

4 thoughts on “Viacom: Expanding and Protecting the “Pimp” Brand

  1. Owen Lystrup

    I’m wondering when Viacom will come out with, “Pimp My Pimp You Pimpy Pimpedy Pimp.”

    If they love the word so much why not change the name of the company?

    Comments