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August 16th, 2006

Viacom: Expanding and Protecting the "Pimp" Brand


You’ll be glad to know that Viacom has greenlighted a second season of “Trick My Truck,” a “Pimp My Ride” spinoff for the Jeff Foxworthy set.

Viacom has really staked out the “Pimp” brand for itself. In June, Viacom lawyers forced a British food Web site called “Pimp My Snack” to change its name to “Pimp That Snack.” Details here.

We guess we’ll be getting a letter regarding “Pimp My Blog Post” soon enough…

It’s hard out here for a pimp — truly.

4 Responses to “Viacom: Expanding and Protecting the "Pimp" Brand”

  1. Leo Bottary says:

    Are you pimping those hats?

  2. SB says:

    Out of the back of my tricked truck…

  3. Owen Lystrup says:

    I’m wondering when Viacom will come out with, “Pimp My Pimp You Pimpy Pimpedy Pimp.”

    If they love the word so much why not change the name of the company?

  4. SB says:

    Pimpacom…I like it.

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