The campaign does speak to the fast food industry and how out-of-touch it has been lately. It’s catching on a little more to how the importance nutrition is becoming and what a negative role fast food plays in that.

But then you have companies like Burger King, which I wrote about recently. While most other companies are looking for healthy alternatives, Burger King is finding a way to stack more meat and fat into a burger.

I’m guessing this must be for a reason. So as Taco Bell appeals to a just-outside-of-center market, Burger King must’ve found its market is a majority of men. Or, perhaps, that is where it wants to go. But is it alright to push fat-saturated burgers when obesity is such a pervasive problem?

I’ve seen diet plans in those Fitness mags the wife drags in where they call for six micro-meals — so I’m not so sure this campaign is a sure-fire dud just yet. The real target audience is outside the mainstream and a little rebellious anyway.

I know many people who work overnight shifts and late shifts that would welcome actual “meal” status bestowed upon their dinner.

That said — Poetsch’s statement reeks of too much practice.