Q&A With Rachel Sklar
We’ve been meaning to do a Q&A with Rachel Sklar, formerly of FishbowlNY and now of Eat the Press. But PR Week beat us to it. Excerpt:
PRWeek: With so many media blogs out there, what is your vision for Eat the Press that will differentiate it?
Rachel Sklar: I think it already is differentiated from what’s already out there. Eat the Press is really just meant to take what the Huffington Post already has in media coverage, and augment it specifically for the audience that’s interested in media coverage, and how events are covered by the media.
The Huffington Post is a news and opinion site, so there’s tons of overlap between ETP and the main news page of the blog. It just seemed like a place where the Huffington Post could develop its media coverage, and having a place like Eat the Press seemed to be like a good idea. I don’t think we are another media blog. We’re certainly different from Gawker in our tone. Although like a lot of blogs, we try to have fun with it, try to crack a few jokes … I like to see it as a complement to what’s out there…
PRWeek: What kind of interactions are you having with PR people? Are you getting pitched a lot?
Sklar: Sure, I’m in touch with magazine PR people, letting me know what kind of stories are being covered and what they’re doing. I love and am quite happy to hear from PR people. I have a terrific relationship with PR people, and I find, by and large, them to be extremely responsive when I have questions, when I need information, they’re always super helpful.
Everybody knows that everybody has an agenda; their agenda is to get as many media impressions as possible, my agenda is to get the best stories out there, and with the news spin, not the PR spin. So there’s an obvious conflict of agendas there, but everybody understands that, and that’s cool.
The only thing that I don’t like is when somebody pitches me something that is obviously so inappropriate for Eat the Press that I would never do it. Why waste my time? It’s not going to happen … If everybody can just remember that the end goal is ‘what is the most useful to the reader?’, then we’re already halfway there.


