Comments on: FCC Questions TV Stations on VNRs http://www.ideagrove.com/blog/2006/08/fcc-questions-tv-stations-on-vnrs.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SB http://www.ideagrove.com/blog/2006/08/fcc-questions-tv-stations-on-vnrs.html/comment-page-1#comment-2663 SB Tue, 15 Aug 2006 21:49:00 +0000 http://www.ideagrove.com/weblog/?p=1502#comment-2663 Leo, Mike and John -- good points all around.<br/><br/>John, I think you'll see a lot more use of B-roll, without the same level of use of audio or verbiage directly from a tape.<br/><br/>I'm about to put out a B-roll right now for one of my clients, and decided on that route rather than a VNR because of these FCC issues. B-roll gives the reporter the tools to construct a piece without pushing the angle, language, etc. It's more of a helpful resource, like a press kit or supplying a photo of senior management, than anything else. Leo, Mike and John — good points all around.

John, I think you’ll see a lot more use of B-roll, without the same level of use of audio or verbiage directly from a tape.

I’m about to put out a B-roll right now for one of my clients, and decided on that route rather than a VNR because of these FCC issues. B-roll gives the reporter the tools to construct a piece without pushing the angle, language, etc. It’s more of a helpful resource, like a press kit or supplying a photo of senior management, than anything else.

]]> By: John Mims, APR http://www.ideagrove.com/blog/2006/08/fcc-questions-tv-stations-on-vnrs.html/comment-page-1#comment-2662 John Mims, APR Tue, 15 Aug 2006 21:21:00 +0000 http://www.ideagrove.com/weblog/?p=1502#comment-2662 I think the catch is that the FCC requires stations to identify the producer of the video if it is political or controversial (are there any vids left?). This according to a <a HREF="http://media.prsa.org/article_display.cfm?article_id=481" REL="nofollow">PRSA release</a> regarding an FCC inquiry. <br/><br/>Our local newscasters would sooner die than attribute video to someone that wasn't a network. I <a HREF="http://altyrianview.com/2006/08/15/the-death-of-the-vnr/" REL="nofollow">think</a> they've killed the VNR or at least maimed it. I think the catch is that the FCC requires stations to identify the producer of the video if it is political or controversial (are there any vids left?). This according to a PRSA release regarding an FCC inquiry.

Our local newscasters would sooner die than attribute video to someone that wasn’t a network. I think they’ve killed the VNR or at least maimed it.

]]> By: Michael http://www.ideagrove.com/blog/2006/08/fcc-questions-tv-stations-on-vnrs.html/comment-page-1#comment-2660 Michael Tue, 15 Aug 2006 13:42:00 +0000 http://www.ideagrove.com/weblog/?p=1502#comment-2660 PRWatch, the FCC and others involved must think that TV journalists and producers are stupid.<br/><br/>They have a sense of news value. They are not lazy people. <br/><br/>Leo also nailed it. Why aren't people raising the same ruckess about typed news releases? <br/><br/>We wouldn't want any PR/media relations person to have a real sense of news, would we? That is apparently not possible.<br/>Mike PRWatch, the FCC and others involved must think that TV journalists and producers are stupid.

They have a sense of news value. They are not lazy people.

Leo also nailed it. Why aren’t people raising the same ruckess about typed news releases?

We wouldn’t want any PR/media relations person to have a real sense of news, would we? That is apparently not possible.
Mike

]]> By: Leo Bottary http://www.ideagrove.com/blog/2006/08/fcc-questions-tv-stations-on-vnrs.html/comment-page-1#comment-2659 Leo Bottary Tue, 15 Aug 2006 12:44:00 +0000 http://www.ideagrove.com/weblog/?p=1502#comment-2659 I completely agree. Funny how we don't hear too many complaints on the print side about stopping all press releases - many of which are reprinted verbatim. I think your simple test works. There are plenty of other things going on in this world to get excited about. I completely agree. Funny how we don’t hear too many complaints on the print side about stopping all press releases – many of which are reprinted verbatim. I think your simple test works. There are plenty of other things going on in this world to get excited about.

]]>