Animal’s PR Bible
From Animalnewyork.com:
Have you ever tried to get your name, brand, blog, or pizza place in the press to no avail? If you don’t know the right people, protocols, and tricks of the trade, your chances of getting a mention in the media decreases dramatically. ANIMAL has decided to sacrifice itself and publish some ‘pitch tips’ we got hold of from a major music magazine’s PR department…
Here it is, in no particular order:
NY Post
Name: Richard Johnson…If it takes more then 10 seconds to explain, forget it … Most of the items he runs involve either sex, money or violence.
NY Post
Name: Keith Kelly…Give him gossip about competitors, news of impending shake-ups and hints of editorial movements. Tell him about the stuff that doesn’t involve a client, because that will help build a relationship with him…
Advertising Age
Name: Claire Atkinson…Establish a relationship with her to get further. She wants to have a rapport with the PR contacts she uses and needs there to be a balance of give and take. She tends to work closer to those PR pros who have enough contacts to pass on good gossip and not just a plain press release…
Mediaweek
Name: Lisa Granatstein…Its also important to note that she is looking for SIGNIFICANT changes at a magazine. When leaving her voicemails, keep it short. Any story should be pitchable in 30 seconds or less…
Thirty seconds? Does that include dialing?
(Via Romenesko)