A Sexist Beer Commercial? What Will They Think of Next?

From the Sydney Morning Herald:

A British ad for Foster’s showing a man pushing his girlfriend’s face over a glass of beer to keep it cool has reportedly drawn complaints about domestic violence…

The offending ad starts off showing a couple lying on a sun-kissed Australian beach. A blonde, bikini-clad woman leans over to kiss her boyfriend, but he palms her face to the side to shade his beer, saying “You’re a good sport, Cheryl”.

“Don’t move,” he says as he holds the woman’s face over the beer. The ad ends with the slogan: “Well you wouldn’t want a warm beer, would you?”…

The UK division of M&C Saatchi, who created the ad, were contacted for comment and were expected to reply overnight.

Tags: commercials, dallas marketing