What Happens in Utah, Stays in Utah

From the AP:

Tourists love Utah’s ski resorts, red rock formations and fine restaurants. It’s finding something to do once the sun sets that’s giving the state an image problem. Restrictive state liquor laws, city ordinances and a negative association with the Mormon church are causing headaches for those trying to get tourists to spend more money here and change the perception that Utah is anything but hip.

Tourism is a growing $5.45 billion industry in Utah, but its domestic market share has steadily shrunk in the past decade, even following the 2002 Winter Olympics. A nationwide image survey conducted for the Utah Office of Tourism this year shows a perception that there’s a dearth of entertainment for adults.

While we generally don’t do spec work, sometimes it’s difficult to contain our PR genius. We can fix Utah’s perception problem virtually instantaneously — with a little lassoing on Photoshop:

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