When we started the Idea Grove last year, our goal was to evolve from mostly project work to exclusively retainer-based relationships. We completed that transition a few months ago and have been working our butts off ever since.
The one downside of doing only retainer work is that you can’t network with as many companies. So it occurred to us that if we could package an offering — one with pre-defined deliverables and timeline — we could integrate it into our practice without disrupting the flow of our other work.
So, voila — “Brand in 60 Seconds.”
If you’re curious, we can provide glowing references for this one. Give us a call.