New Idea Grove Offering: “Brand in 60 Seconds”

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When we started the Idea Grove last year, our goal was to evolve from mostly project work to exclusively retainer-based relationships. We completed that transition a few months ago and have been working our butts off ever since.

The one downside of doing only retainer work is that you can’t network with as many companies. So it occurred to us that if we could package an offering — one with pre-defined deliverables and timeline — we could integrate it into our practice without disrupting the flow of our other work.

So, voila — “Brand in 60 Seconds.”

If you’re curious, we can provide glowing references for this one. Give us a call.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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