Director Kevin Smith, whose Clerks II hits theaters July 22, has created some crafty online promotions to generate buzz for the flick. Among them:
1. He’s made a viral bashing the new Superman film.
2. He promised the first 10,000 MySpace members who added the Mooby’s Presents Clerks II page to their “friends” list would have their names added to the ending credits of the movie.
So yup — we’re too late. The site’s at 62,350 friends so far (with total advertising impressions from the savvy campaign obviously being a multiple of that.)
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