
We have to admit that the following is a PR stunt we never could have come up with. And gradually, in the three minutes since we read this story, we’ve been able to come to terms with that.
From Mainichi:
Actress Mika Mifune showed off a platinum ring and a ticket for a “marriage in space” on Thursday as she participated in a campaign to send messages of love to the International Space Station. The 23-year-old said she was happy to participate in the event, held in Takashima Times Square, in Tokyo’s Shibuya-ku.
“I’m really happy,” she said. I think my father (the late actor Toshiro Mifune) is in space now, and I’m sure he’ll be pleased to see me happy.”
The campaign, titled “Platinum Promise 2006″ was planned by the International Platinum Guild, an international public relations organization for platinum jewelry. People who buy platinum engagement and wedding rings between August and December and apply through a special Web site get the chance to have vows of love for each other and photographs put onto a DVD. The messages will be blasted into space aboard a Russian Soyuz rocket in March 2007, and stored at the International Space Station. In April “space marriage certificates” will be sent to them. Mifune was given the ticket for the No. 1 “marriage in space.”
We’re sure there’s a TomKat joke in there somewhere — but we’ll pass.
Tags: dallas marketing, dallas pr, dallas public relations
Glad We Didn’t Think of That
We have to admit that the following is a PR stunt we never could have come up with. And gradually, in the three minutes since we read this story, we’ve been able to come to terms with that.
From Mainichi:
We’re sure there’s a TomKat joke in there somewhere — but we’ll pass.
Tags: dallas marketing, dallas pr, dallas public relations