naughty (adj.) —
1. Behaving disobediently or mischievously: a naughty child.
2. Indecent; improper: a naughty wink.
3. Archaic. Wicked; immoral.
The ads for the following brand promise naughty:
But go to the site, and they prosecute naughty:
WARNING: MARRIED PEOPLE AND CRIMINALS WILL BE PROSECUTED
With criminal background screenings and single dating verification, TRUE.com is the online dating service where you can enter into any kind of relationship you’re looking for — love, romance, friendship — with the knowledge that we’re serious about your safety. And our scientific compatibility tests allow you to meet people who are right for you for all the right reasons.
That doesn’t sound very naughty-friendly to us.
We’ve discussed this issue before, when we felt compelled to give our old boss Herb the benefit of the doubt. But since we now encounter a True ad every time we visit MySpace, we’ve really begun to wonder.
Could someone please connect this brand disconnect for us?
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Tags: dallas brand strategy, dallas branding, dallas branding agency
My question is, as it has always been, why don't any of these ads feature sexy, scandalous men?Women are more beautiful, no doubt. But they do want women on the site as well, yes?Without women there wouldn't be much selection.
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