From WWD:

Wondering why Andy Pemberton got sacked as the editor of Spin after only two issues? Just take a side-by-side look at that magazine and Blender, where he was the founding editor. A comparison using two recent issues:


Blender's newsy front of book section: Burner: Everything you need to know and plenty you don't. Spin's newsy front of book section: Barometer. Everything that's hot. Or not.

Blender's front story in Burner: The assassination of Proof and Pig Hawk, two rappers and friends of Eminem. Spin's front story in Barometer: The assassination of Proof and Pig Hawk, two rappers and friends of Eminem.

Blender's signature colors: Red and yellow. Spin's signature colors: Red and yellow.

Number of Q&As in Blender: 7. Number of Q&As in Spin: 8...


Lists included in Spin: America's 101 Wildest Parties; The 25 Hottest Stars Under 25. Lists included in Blender: Rock's Nastiest Divorces; The five most influential musicians of the last five years; 33 things you should know about the Red Hot Chili Peppers.

Back page of Blender: 15 Questions for KT Tunstall. Back page of Spin: 25 Big Questions for Jimmy Wales.

"Lads mag" editors like Pemberton have been landing plum jobs across the magazine industry for the past few years -- at pubs like Playboy, GQ and others -- but have had difficulty duplicating their success (despite shamelessly duplicating everything else).

Technorati tags: Spin, Blender, Marketing