June 28, 2006 in Media Orchard by sbaradell@ideagrove.com
Pick of the Orchard 6.28.06
  • The Baggy-Pants Marketing Syndrome (Suzanne Lowe)
  • MySpace … Heading for the crapper? (George Parker)
  • Steel Industry to Buff Image (Rich Ottum)
  • Bud Kicks Up World Cup Brew-haha (CBS News)

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    June 27, 2006 in Celebrity, Media, Media Orchard, Media Relations by sbaradell@ideagrove.com
    Suri Cruise: Already a Victim of Hollywood Ageism?


    From IMDb.com:

    Tom Cruise and Katie Holmes refused to sell pictures of their new daughter Suri, after the photos were offered to the media and failed to get a significant price, according to media reports in the US…

    Photos of Shiloh Jolie-Pitt were reportedly sold to People magazine for $4 million, but pictures of Suri Cruise produced not more than a $3 million bid. At that point the offer for the photos was reportedly rescinded.

    A magazine expert [says that] now that the baby is nearly three months old, her price will only go down…

    We’re still selling celebrity baby pics here.

     
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    June 27, 2006 in Advertising, Brand launches, Celebrity, Media Orchard by sbaradell@ideagrove.com
    Obvious Headlines Click With Editors


    Can anyone come up with an original headline for the new Adam Sandler movie’s box-office performance?

    Apparently not.

    Never one to criticize without suggesting, here’s our try:

    Box-office success of Sandler’s latest formulaic comedy leaves Media Orchard feeling depressed and remote

    (Via Romenesko)

     
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    June 27, 2006 in Media, Media Orchard, Naming and Logos by sbaradell@ideagrove.com
    Baby’s First Fark

    Ah, the brilliance of the Fark community. One member noted the prevalence of the marketing term “baby’s first” in selling everything from lullaby CDs to infant underwear to new parents.

    Other members chimed in with their own product suggestions, which include:

     
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    June 27, 2006 in Media Orchard, Media Relations, PR Agencies by sbaradell@ideagrove.com
    More PR Fun for MySpace: Man Bites Dog

    Heads must be spinning in the MySpace PR department. Despite publicizing the efforts of the online community’s “security czar” and the announcement of new restrictions to protect teens, the negative publicity continues unabated.

    Here are two recent stories from the man-bites-dog school:

    Police Officers’ MySpace Sites Scrutinized

    Controversy is brewing over some local officers who have profiles on MySpace.com.

    Last week, a Marion County Deputy Brian Quinn, 26, lost his job because of what he’d posted on MySpace, WESH 2 News reported. Six police officers in Volusia County are under scrutiny for the same reason…

    Edgewater police officer John Conley’s MySpace site features the officer in full uniform pointing his gun … “A handgun should not be taken out unless you know you’re going to have to use it or for training purposes,” said Chief John Taves.

    Man Robbed by Teen Girls, Thought He was Meeting MySpace Friend

    A Jacksonville man says he was duped and robbed by two girls after attempting to meet with a woman he met on the internet.

    The victim says he chatted online with a woman, known on her MySpace.com profile as “Natalia”, for two weeks before deciding to meet with her … “I went to [the apartment] and knocked on the door, and there was no answer. So I called her and said, ‘I’m here’ and there was no answer.”

    That is when two girls who were 14 and 15-years-old, approached him saying they knew Natalia, the girl he thought he’d be meeting … Now sensing something was wrong, he was ready to take off, but was stopped by a shocking discovery.

    “[One of the girls] took [a] gun out and put it to my head and told me to empty my pockets.”…

    Police did a search of the area and found the two teens with another male suspect. They searched a purse and found two loaded handguns.

    MySpace is right to go proactive on the issue of security; they’ll need to do more, though. More thoughts in a previous post and its comment thread.

     
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