Media Orchard Joins MarketingProfs.com

We’ve been a MarketingProfs.com subscriber for some time, so we were pleased when Ann Handley recently invited us to contribute to the site’s DailyFix blog. We’ll be adding occasional commentaries, and will alert you to those on this site.

If you’re not familiar with MarketingProfs, the online publisher describes itself this way:

Drawing on both the cutting edge marketing know-how of a broad array of analysts, marketing professionals, and professors who create marketing know-how and can bridge the gap between cutting-edge theory and business practice, we cut through the marketing hype and puffery that has become so prevalent in the Internet age.

Wait a minute — we have to cut through the “hype and puffery”?

Suddenly we have writer’s block.

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Welcome aboard Scott! Ann I've giving you the eyeball fingers again ;)

Glad to have you on board, SB. Hone said straight-pin and have at it!: )

Awesome news - congratz, Scott!

Actually, using the term "cutting-edge" twice in one paragraph is probably a pretty good example of puffery.We'll have to start by taking our straight pin to the MarketingProfs site ;)

I think puffery is best popped with a straight pin.

Glad to be on the same team with you!And honored as well.Ann Handley is assembling great bunch of "hype" cutters. But how do you slice "puffery"?