Liberty University’s Surprising Google Ad Campaign


If you’re not familiar with Liberty, it’s the Rev. Jerry Falwell’s university in Lynchburg, Va. Its stated mission: “To produce Christ-centered men and women with the values, knowledge, and skills required to impact tomorrow’s world.”

It boasts “behavioral standards which include the prohibition of drug, alcohol and tobacco use, coed dorms, and sexual promiscuity” and “a modest dress code, reasonable curfews and respect for authority.”

So we can assume that the mostly-naked bookends to its Google ad (view the Web page where it appeared here) are not Liberty students.

We can also assume that Liberty recruiters don’t know much about Google AdWords. Got to be careful with those contextual ads, Rev.

(Update: LinkBee.com has been up and down for unknown reasons. It’s affiliated with the Jokaroo site.)

Technorati tags: , , , , ,

Related Posts Plugin for WordPress, Blogger...

Tags: ,

2 Comments

2 Responses to “Liberty University’s Surprising Google Ad Campaign”

  1. Ike says:

    Wow. Is it possible that someone else has jumped the contextual ads for Liberty, creating a pay-for-play Google bomb?

  2. SB says:

    Dunno…we’ll have to ask Jerry. The link did go to the school’s site. I think the ads are legit.

Leave a Comment: