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Wednesday, June 28, 2006

Chick Says "Hooters for Neuters" is Bad Marketing


From the AP:


LOS ANGELES - Several city officials on Tuesday sharply criticized a planned bikini contest to raise money for spaying pets, saying the "Hooters for Neuters" event was degrading to women.

Hosted by the Hooters restaurant chain, the July 13 fundraiser will donate money to the spay and neuter programs at Los Angeles Animal Services.

"Are we going backward here?" said City Controller Laura Chick. "We are a city with all kinds of progressive programs that empower women and end discrimination in the workplace, and now we're being connected with a Hooters bikini contest. It isn't right."

Councilwoman Jan Perry said the department's attempt to be creative in telling pet owners to sterilize their animals "crosses the line."

The "Hooters for Neuters" campaign has actually been going on in various markets some time now -- with little protest. We expect Hooters will come out the public-perception winner in this dispute.

(Photo by Troy Snow)

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