Brand Extensions Gone Wild, Continued: Maxim Magazine to Build Vegas Casino


From Blogging Vegas:

Maxim magazine plans to brand its name onto a $1.2 billion hotel casino to open in 2010 on the Las Vegas Strip near Sahara Avenue…

Maxim plans to team up with developers based in Los Angeles and Las Vegas to build a 2,300-room hotel with a 60,000 square-foot casino on nine acres north of the Circus Circus, the Associated Press reported…

Burning questions:

Is Maxim Air next?

Will Veronica Varekova approve?

And if Joe Francis buys Maxim then [insert joke here]?

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