We’ve long held the belief that little ole flacks like us get way too much credit for our spin-doctoring. Truth be told (and we’re a little embarrassed to admit this), we usually don’t spin much at all.

Most days, we just try to figure out what a client does well, fashion that into a story, and then pitch it to whoever in the media we think might be interested. It’s pretty straightforward stuff, most of the time.

Media pundits — the Drudges, Malkins and O’Reillys of the world — now those folks can spin. From calling themselves “journalists” to claiming they operate in “no spin zones,” these are the true pros.

It’s no contest, really. Whether it’s personal attacks, guilt by association, hasty generalizations, red herrings, straw men, appeals to ridicule, two wrongs make a right — these pundits know all the tools of fallacious logic. Most so-called PR pros are amateurs at that stuff.

And that’s why Tony Snow, former regular Rush Limbaugh guest host, will be a better White House flack than Scott McClellan was. In fact, he’s already proving it.

Reports Bill Sammon:

New White House Press Secretary Tony Snow is starting off in a combative mode against the press by issuing detailed rebuttals to what he considers unfair coverage of Bush.

“The New York Times continues to ignore America’s economic progress,” blared the headline of an e-mail sent to reporters Wednesday by the White House press office. Minutes earlier, another e-mail blasted CBS News … On Tuesday, the White House railed against “USA Today’s misleading Medicare story.”

White House sources said Snow, who started on the job Monday and has yet to give his first public press briefing, is determined to aggressively counter what the administration considers unfair assertions in both news and editorials about Bush.

See? We would have never thought to claim that virtually everything the media wrote in a given week was inaccurate.

It takes a true spin doctor to do that.