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Tuesday, May 30, 2006

Terre Haute NBC Affiliate in War of Words (and Video) With Jon Stewart


Here's the background, from Wikipedia:

In 2006, WTWO aired a controversial 1 minute promotion criticizing WTHI over its weather coverage. The commercial claimed that WTHI's Doppler radar was inferior to WTWO's because WTHI's doppler was located within downtown Terre Haute, thus its "dead zone" was over thousands of residents instead of WTWO's whose "dead zone" was over a corn field.

The ad also mentioned that the combined experience of WTWO's weather team was more than that of WTHI's staff, and that WTHI's power had multiple points of failure in contrast to WTWO's. The promotion became a source of amusement on Comedy Central's The Daily Show because of its use of hyperbole and techniques reminscent of political attack ads.

You can watch WTWO's promo, and Jon Stewart's reaction, here.

Now WTWO has produced another attack video -- this one targeting Stewart.

Yes, it's supposed to be funny, we guess -- but in the same way that your obnoxious cousin is at Thanksgiving: He's kidding, but he's also not kidding.

Apparently the video was made for internal use only, but was leaked to YouTube. Watch it here.

1 Comments:

  • As someone who once worked at WTWO I want to point out that the WTWO studios and transmitter are not in Terre Haute but in, yes really, Farmersburg Indiana

    By Anonymous sherman george, at 5/31/2006  

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