From the New York Post:
May 3, 2006 — Major U.S. newspapers often quote Jeff Kagan – regarded as one of the most influential telecommunications analysts – but invariably leave out the fact that he is paid by many companies in the industry to offer his comments to the media…
His Web site declares: “Kagan is a ‘fee-based’ analyst. He gives interviews, analysis and insights to the media for free, and charges everyone else.”
But the publications that quote him rarely, if ever, mention the financial ties.
We’re waiting for the follow-up stories on the Yankee Group, Forrester, Gartner, Jupiter … Heck, this could be a 78-part investigative series.
In theory, it’s not a bad idea for newspapers to state the obvious — that analysts do paid work for companies in the industries they analyze. It’s just that reporters are burdened with including too much obvious background in their stories as it is — while still being required to keep their pieces brief. This stuff can really only be taken so far.