Net Ad Spend in U.K. to Overtake National Press
From Financial Times, hat tip to Bill Green:
The internet will this year overtake national newspapers to become the third biggest advertising medium by spend, according to authoritative forecasts.
By the end of 2007, internet advertising will close the gap on regional newspapers, the number two medium, but will still be well short of television, the biggest outlet in the £12bn-a-year media advertising market.
The projection, seen exclusively by the FT, underlines the pace of growth in internet advertising and the challenge to businesses reliant on traditional advertising revenue.
More reason for U.S. newspapers to listen to unhappy customers like Mark.
Technorati tags: Newspapers
posted by Scott Baradell at
6:07 AM
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