About Us          Leadership          Services          Clients          Weblog          Contact Us
Strategic Public Relations To Make Your Business Bloom
 
 

May 10th, 2006

How Kaavya Viswanathan Got Herself Packaged


A fascinating (if troubling) piece from the Providence Journal. Excerpt:

Kaavya Viswanathan is the daughter of two New Jersey doctors who sent her to a competitive private high school. She was a good student, and apparently a good young writer. But was she good enough to get into Harvard on her own? To get a book published on her own?

Perhaps. But in each case, she had a whole lot of help. She had help from a new phenomenon that might be referred to as “packaging agencies.”…

Her parents hired an outfit called IvyWise to help get their daughter into a top college. It’s headed by Katherine Cohen, who graduated from Brown University in 1989, and is one of the most successful college consultants out there. The New York Times says she charges $33,000 for two years of consulting … The agency does far more than help kids with applications. It structures their whole lives — for years — to enhance their chances … I checked the IvyWise Web site, and learned they … even offer help for nursery-school applicants.

So Kaavya wasn’t just another “student” applying to Harvard. She was an elaborately packaged “pitch.”

And her book?…[Cohen's] agent apparently felt [Kaavya's writings] unworthy of a publisher, so guess where she sent them? To a book packager … This one is called Alloy Entertainment, and it develops concepts for teen-girl audiences. Alloy reportedly deemed Kaavya’s “novel-in-progress” too dark, so they spun it to reflect her own life. Even Alloy’s president has been quoted as saying his firm “helped Kaavya conceptualize and plot the book.”

It ended up being called “How Opal Mehta Got Kissed, Got Wild and Got a Life,” and is about an Indian-American daughter of two New Jersey doctors who together do whatever it takes to get her into Harvard.

Is it any wonder that Kaavya resorted to plagiarism when everything but the writing of the book was done for her?

Sometimes our profession — and its variants — make us throw up a little bit in our mouths.

Technorati tags:

7 Responses to “How Kaavya Viswanathan Got Herself Packaged”

  1. Sherrilynne Starkie says:

    The kid is more to be pitied than scorned. Can you imagine the pressure her rents(kid’s term for parents I am reliably informed) have put on her. She must be one stressed out kiddie.

  2. SB says:

    I completely agree. It’s sad.

  3. Ron says:

    She is born in Chennai, India. That is why I am very skeptical about her true age. Every Indian who I know claim to be in their mid 20’s but they look as if they just passed 30! So age hiding is pretty common in India.

  4. Ron says:

    I agree with you. She is package deal which includes:

    1. Parents hid her age. Born in Chennai, India! Everybody hides their age in India. You know why? Birth certificates are worth $3.6!

    2. Parents could afford to pay high profile promoters. Parents too obsessed to achieve something too much for their child.

    3. Its not 1+1=2! It not 1<2! Its creativity!

  5. Kate Hamilton says:

    Hey, if anyone is interested in actually seeing Kaavya READ from her controversial book, they should check out A&E’s Breakfast with the Arts show THIS Sunday (5/21/06) at 8AM. This is the ONLY show that has her reading from her book with an interview all before her plaigirism problems unfolded! Check it out!

    http://www.aetv.com/listings/episode_details.do?episodeid=166939

  6. Anonymous says:

    In America, birth itself is questionable! why bother about an Indian’s age?
    Indian

  7. Anonymous says:

    to ron
    in america, birth itself is questionable- don’t gabble about indians hiding age!
    Indian

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.

 

 

 
Copyright 2006 Idea Grove

Dallas Public Relations Expert Scott Baradell’s Media Orchard is proudly powered by WordPress
Entries (RSS) and Comments (RSS).