Comments on: Herb’s a True Entrepreneur http://www.ideagrove.com/blog/2006/05/herbs-a-true-entrepreneur.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.ideagrove.com/blog/2006/05/herbs-a-true-entrepreneur.html/comment-page-1#comment-1920 Anonymous Thu, 08 Jun 2006 15:33:00 +0000 http://www.ideagrove.com/weblog/?p=1159#comment-1920 Is this mike orren who use to work with me? If so, hi!<br/>Kerensa Is this mike orren who use to work with me? If so, hi!
Kerensa

]]> By: SB http://www.ideagrove.com/blog/2006/05/herbs-a-true-entrepreneur.html/comment-page-1#comment-1861 SB Wed, 31 May 2006 22:29:00 +0000 http://www.ideagrove.com/weblog/?p=1159#comment-1861 I agree ... and would defer to you in any case, since I don't spend as much time as you prowling MySpace;) <br/><br/>Sexy and 13 seems to work for Abercrombie and Fitch, btw. I agree … and would defer to you in any case, since I don’t spend as much time as you prowling MySpace;)

Sexy and 13 seems to work for Abercrombie and Fitch, btw.

]]> By: Mike Orren http://www.ideagrove.com/blog/2006/05/herbs-a-true-entrepreneur.html/comment-page-1#comment-1860 Mike Orren Wed, 31 May 2006 22:14:00 +0000 http://www.ideagrove.com/weblog/?p=1159#comment-1860 That's half the problem, Scott, and the mismatch is something I can live with. But an unfortunate part of my current business is that I and my staff spend have to a lot of time on MySpace. And the general exclamation as new ads pop up is "Sheez! Is she 13 or 14?"<br/><br/>Sexy and incongruous: OK if it works. Sexy and seventeen (at best)-- sketchy. That’s half the problem, Scott, and the mismatch is something I can live with. But an unfortunate part of my current business is that I and my staff spend have to a lot of time on MySpace. And the general exclamation as new ads pop up is “Sheez! Is she 13 or 14?”

Sexy and incongruous: OK if it works. Sexy and seventeen (at best)– sketchy.

]]> By: SB http://www.ideagrove.com/blog/2006/05/herbs-a-true-entrepreneur.html/comment-page-1#comment-1858 SB Wed, 31 May 2006 21:10:00 +0000 http://www.ideagrove.com/weblog/?p=1159#comment-1858 Mike,<br/><br/>I completely understand your point. From a branding standpoint, the AdultFriendFinder-style ad campaign flies in the face of the eHarmony-style brand promise.<br/><br/>Then again, who knows? If I were single, I could see a sexy ad making me try out a relationship site. The heart is a mysterious thing. I'd love to hear this hashed out in a focus group.<br/><br/>All that said, True spends so much money on these ads that I can only assume that (A) they're working or (B) Herb's marketing team is out to lunch. Mike,

I completely understand your point. From a branding standpoint, the AdultFriendFinder-style ad campaign flies in the face of the eHarmony-style brand promise.

Then again, who knows? If I were single, I could see a sexy ad making me try out a relationship site. The heart is a mysterious thing. I’d love to hear this hashed out in a focus group.

All that said, True spends so much money on these ads that I can only assume that (A) they’re working or (B) Herb’s marketing team is out to lunch.

]]> By: Owen Lystrup http://www.ideagrove.com/blog/2006/05/herbs-a-true-entrepreneur.html/comment-page-1#comment-1857 Owen Lystrup Wed, 31 May 2006 21:05:00 +0000 http://www.ideagrove.com/weblog/?p=1159#comment-1857 True has an interesting ad campaign. <br/><br/>Flashy. Definitely flashy. <br/><br/>But one thing I've noticed about it: no girls. <br/><br/>Don't any females use the service? I'm sure they do otherwise it wouldn't still be in business. <br/><br/>Why not cater some ads to them as well? True has an interesting ad campaign.

Flashy. Definitely flashy.

But one thing I’ve noticed about it: no girls.

Don’t any females use the service? I’m sure they do otherwise it wouldn’t still be in business.

Why not cater some ads to them as well?

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