Comments on: Herb’s a True Entrepreneur

By: Anonymous

Anonymous — Thu, 08 Jun 2006 15:33:00 +0000

Is this mike orren who use to work with me? If so, hi!
Kerensa

By: SB

SB — Wed, 31 May 2006 22:29:00 +0000

I agree … and would defer to you in any case, since I don’t spend as much time as you prowling MySpace;)

Sexy and 13 seems to work for Abercrombie and Fitch, btw.

By: Mike Orren

Mike Orren — Wed, 31 May 2006 22:14:00 +0000

That’s half the problem, Scott, and the mismatch is something I can live with. But an unfortunate part of my current business is that I and my staff spend have to a lot of time on MySpace. And the general exclamation as new ads pop up is “Sheez! Is she 13 or 14?”

Sexy and incongruous: OK if it works. Sexy and seventeen (at best)– sketchy.

By: SB

SB — Wed, 31 May 2006 21:10:00 +0000

Mike,

I completely understand your point. From a branding standpoint, the AdultFriendFinder-style ad campaign flies in the face of the eHarmony-style brand promise.

Then again, who knows? If I were single, I could see a sexy ad making me try out a relationship site. The heart is a mysterious thing. I'd love to hear this hashed out in a focus group.

All that said, True spends so much money on these ads that I can only assume that (A) they're working or (B) Herb's marketing team is out to lunch.

By: Owen Lystrup

Owen Lystrup — Wed, 31 May 2006 21:05:00 +0000

True has an interesting ad campaign.

Flashy. Definitely flashy.

But one thing I've noticed about it: no girls.

Don't any females use the service? I'm sure they do otherwise it wouldn't still be in business.

Why not cater some ads to them as well?