Spam Alert: Don’t Expect a "Massive PR Campaign" to Move That Penny Stock

We got this e-mail today from “Siegfried Roy” under the subject line “bungee jumping helmet”:

!!! Oil Stock !!!…

Massive PR Campaign This Weekend.
The beauty, as many of you know, is that sometimes these little stocks can make gains in weeks, or even days, that take big stocks years to accomplish, if at all!

Go Read the Full Story Now!

We won’t drag the company name into this. But in case anyone is wondering, the launch of a “massive PR campaign” is generally unlikely to move a stock, and if it does, the result can just as easily be to move the stock downward as upward.

PR and ad campaigns don’t come as a surprise to the pros who follow a stock, so any stock impact should occur before such a campaign launches.

More importantly, the business results of a PR or advertising campaign — determined over months, not days or weeks — are what will ultimately impact a company’s valuation.

Technorati tags: PR, Public Relations, Marketing

Tags: dallas pr, dallas public relations