Last week, the The O&A Show was reported to be in line to take over for David Me Roth on 92.3 WXRK in NY, the once vaunted morning time slot vacated by Howard Stern for greener satellite pastures. Via Drudge, I see that it happens this Wednesday, April 26th.

Whether these two shows are your cup of tea is not the point. XM just one-upped Sirius in Satellite Wars II by signing their main competitors. But the bad side is that it establishes a disturbing trend for customers. XM and Sirius both sold their customers on the idea that they had content that wasn’t available anywhere else. Guess they were wrong.

I’d be a little upset had I bought XM to get a certain ‘exclusive’ show and then found out it was going to be on regular radio. If that’s the case, then Howard could’ve pulled off the same deal with CBS and Sirius and ruled both domains, blocking this from even happening. Instead, he used CBS to promo his future gig and build interest in new subscribers.

And, with terrestrial radio seemingly down for the count in major markets, why are Sirius and Stern overlooking a potentially huge market for carrying his show? Internet streaming of his show over the radio either on iTunes or via Sirius.com is a no-brainer. The Stern show is currently not streamed due to contractual obligations with other Sirius shows. Instead, they ‘friends of the show’ record it off their Sirius receivers and distribute the show for free. The King of Most Media is missing a huge opportunity.

With the signing of O&A, regular radio just got a shot in the arm and may have done something nobody thought it could so soon: build market share because of satellite, not in spite of it.

Technorati tags: Journalism, PR, Public Relations, Marketing, Blogs, Howard Stern, Opie & Anthony, XM radio, satellite radio, CBS