From the Newspaper Association of America:

Data from Nielsen//NetRatings shows that unique visitors to newspaper Web sites in 2005 represented on average more than one-third (46 million) of all Internet users over the course of a month. Unique visitors jumped 21 percent from January 2005 to December 2005, and page views increased by 43 percent over that period. In November 2005, newspaper Web sites reached more than one-third (55 million) of all Internet users. Newspapers own 11 of the top 25 national news and information Web sites, and locally, newspapers provide the dominant information site in most of the top 75 markets.

We wish someone would do research to isolate the impact of blog referrals on newspaper Web site traffic. Our guess is it’s an important factor in the overall traffic increase.

(Via Romenesko)

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