Mark Cuban Pulls an Oprah
Although the Mavs came up short tonight in their final regular season game, fans were treated to a surprise: each fan got a free airline ticket from sponsor American Airlines. From a fan POV, that’s pretty cool, and Mark Cuban shows why he cares about fans more than most owners. From an airline perspective though? I hope Mark paid for this because if you can’t afford to pass out an extra bag of peanuts, how can you afford to do this? Anyone at the game tonight, we’d love to hear about it. The closest airplane-related freebie I get at a sporting event is the noise of the jets flying over Giants Stadium.
Technorati tags: Mark Cuban, Dallas Mavericks, Journalism, PR, Public Relations, Marketing
Well, I was at the game last night and the promotion really fired up all in attendance. It was really buzz’in for a long time.
The offer has some limitations such as timeing and number of cities you can fly to and probably has some political “wright amendment” impacts but as we say in Texas. Never thump a free watermelon.