From the AP:
There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children.
The results come from a study that lasted just one week in the summer. Commercials on Black Entertainment Television, the nation’s first black-targeted cable channel, were compared with ads during afternoon and evening shows on the WB network and Disney Channel.
Of the nearly 1,100 ads, more than half were for fast food and drinks, such as sodas.
About 66 percent of the fast-food ads were on BET, compared with 34 percent on WB and none on Disney. For drinks, 82 percent were on BET, 11 percent on WB and 6 percent on Disney, and for snacks, 60 percent were on BET, none on WB and 40 percent on Disney.
No, John — we don’t think McDonald’s is trying to make black people fat. We just think it’s interesting, that’s all.
(Via Fark. Art is from Deco Dog’s collectibles.)
Technorati tags: Advertising, Public Relations, Marketing
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Anonymous needs some love. LOLSeriously - Scott, your comments are on target. If you take a look at overall advertising over time (print, broadcast, outdoor), a disproportionate amount of ads toting "bad stuff" (fast foods, cigarettes, alcohol) are targeted to black households.Let's take outdoor as one example. Go into any typical inner city neighborhood and see how many billboards you find advertising cigarettes and alcohol. Then count the number of similar billboards you'll find in a middle-class, predominantly white neighborhood. Granted, a lot of this has to do with class and zoning laws. Without a doubt, no one is forcing the black media (or black-targeted media such as BET) to accept the ads in question. I think the overarching issue is about balance when it comes to the dissemination of information and services to the black community. Unfortunately, there's a lot more advertising reaching black households than information and support on how to maintain healthy lifestyles.
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