http://www.ideagrove.com/blog/2006/04/are-pr-directors-posting-glowing-online-reviews-for-their-companies-products.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ideagrove.com/blog/2006/04/are-pr-directors-posting-glowing-online-reviews-for-their-companies-products.html/comment-page-1#comment-1492 Laura Mon, 17 Apr 2006 15:13:00 +0000 http://www.ideagrove.com/weblog/?p=941#comment-1492 This is true... I've been working in the hospitality industry for a decade, even completing my university degree with a major in hospitality management. My most recent job was in marketing for a west coast hotel chain, so I was involved in the PR for them. We did not ever take part in that practice because I consider it unethical, but I remember reading an article in a marketing magazine once that actually ADVISED marketers to take part in this practice. It was suggesting that to miss this "opportunity" to promote the brand was not only lazy, but damaging to the brand by not jumping on the new social media tools. Talk about misunderstanding Web 2.0!! This is true… I’ve been working in the hospitality industry for a decade, even completing my university degree with a major in hospitality management. My most recent job was in marketing for a west coast hotel chain, so I was involved in the PR for them. We did not ever take part in that practice because I consider it unethical, but I remember reading an article in a marketing magazine once that actually ADVISED marketers to take part in this practice. It was suggesting that to miss this “opportunity” to promote the brand was not only lazy, but damaging to the brand by not jumping on the new social media tools. Talk about misunderstanding Web 2.0!!

]]> http://www.ideagrove.com/blog/2006/04/are-pr-directors-posting-glowing-online-reviews-for-their-companies-products.html/comment-page-1#comment-1447 Anonymous Mon, 10 Apr 2006 21:11:00 +0000 http://www.ideagrove.com/weblog/?p=941#comment-1447 New York's Hotel Chelsea is the only hotel in existance with a non-corporate blog. A great place to keep up with the real side of life at the famed hotel. www.hotelchelseablog.com New York’s Hotel Chelsea is the only hotel in existance with a non-corporate blog. A great place to keep up with the real side of life at the famed hotel. http://www.hotelchelseablog.com

]]> http://www.ideagrove.com/blog/2006/04/are-pr-directors-posting-glowing-online-reviews-for-their-companies-products.html/comment-page-1#comment-1442 Anonymous Sun, 09 Apr 2006 16:21:00 +0000 http://www.ideagrove.com/weblog/?p=941#comment-1442 And whatdya wanna bet they count these reviews in their clips reports? And whatdya wanna bet they count these reviews in their clips reports?

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