April 7, 2006 in Media Orchard, Public Relations by Scott Baradell

Allan Jenkins Is Pretty Funny — for a Nobody

Here’s the background from Eric Eggertson:

As an important editor, David Murray [pictured] is a somebody in communications. He has influence and a platform in an important magazine…

His take on PR blogger Allan Jenkins (emphasis is mine):

“One day I was reading his stupidly-named blog, “Desirable Roasted Coffee.” I read his blog a lot, despite the fact that Jenkins is pretty much a nobody in the communication business. I read it because he’s smart and unpredictable and rude sometimes. I like it when he’s rude. In a vaguely kinky way, I even like it when Jenkins is rude to me.”

He goes on to complain that, after more than a year of reading Jenkins’ posts, Murray still doesn’t understand how social media like blogging is going to make a difference to organizations. Obviously social media isn’t the only thing he doesn’t get. Even after publishing his own blog for many months last year, Murray still can’t provide his online readers with a link in his editorial to the stupidly named blog in question.

Priceless. But not as priceless as the resulting creation of the International Association of Nobodies. Be sure to read Eric’s post and to check out the Nobodies Web site. You can even buy a Nobodies T-shirt – if you can make out that tiny logo. (Of course, if your name is “Ian,” it might cause more confusion than it’s worth.)

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