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March 1st, 2006

What Can We Learn from Spam?


We’re sorry — did you want an answer to that question?

How about if we just provide you with some actual subject lines from the spam we’ve received lately? Surely there’s some direct marketing genius in there somewhere, right?

For example, is there any better way to generate a response than to pose a provocative question?

There is, you say? Really? What is it then? Oh, yeah? Well, screw you then, OK? Oh, me too, huh? You wanna know what you can do with that question?

See what we mean?

Try these subject-line pitches on for size:

How Do You Market Your Business Now?

What would a 10 time increase in responses do for your business?

Feel like playing some poker?

Did you forget to order your Bacon’s directories?

Do you like sweet attractive Young school splendiferous girls?

On our way to a fire, are we?

Is It a stock Market Standout?

How’s yourself?

Are you ready?

Do You Have A Million Dollar Book Idea?

She named you “big daddy”? No? Read this to fix it :)

Obviously, that last one was sent to a very random list.

Karonga Zungu, what do you think?

(Graphic: Robin Good)

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