No, the other Washington. That state in the Pacific Northwest has come up with a new tourism slogan. And according to the Seattle Times, it was an arduous process:

The slogan, 18 months in development … was chosen with input from a 32-member “brand development task force,” that included Chamber of Commerce directors, tourism officials and business representatives from around the state.

The result? The old slogan, “Experience Washington,” has been replaced by: “SayWA.”

18 months. 32 people. SayWA?

Best line from the Times story —

“Thirty-five years ago I smoked dope and probably could have come up with something like that,” said Darrell Bryan, general manager of Victoria Clipper, the largest tour operator in the Northwest.

(Image from KOMO-TV)

Technorati tags: Branding, PR, Public Relations, Marketing