Online Casino Has a Knack for Keeping Its Name in the Headlines

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That image you see is allegedly the face of Jesus on a piece of sheet metal — or as the news release put it: “Jesus Christ Found on Shop Floor!”

The online casino paid $1,500 to purchase the item from a 23-year-old seller on eBay, the latest in what it calls “an entire marketing campaign around buying unusual eBay items, several with religious overtones. Items like the Virgin Mary Grilled Cheese Sandwich, Holy Pierogi, and Divine Pretzel have become bona-fide pieces of American pop-culture.”

Say what you will, but’s publicity stunts are earning about as much ink as a Paris Hilton party appearance — and that, inexplicably, is a lot.

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Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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