Online Casino Has a Knack for Keeping Its Name in the Headlines
That image you see is allegedly the face of Jesus on a piece of sheet metal — or as the GoldenPalace.com news release put it: “Jesus Christ Found on Shop Floor!”
The online casino paid $1,500 to purchase the item from a 23-year-old seller on eBay, the latest in what it calls “an entire marketing campaign around buying unusual eBay items, several with religious overtones. Items like the Virgin Mary Grilled Cheese Sandwich, Holy Pierogi, and Divine Pretzel have become bona-fide pieces of American pop-culture.”
Say what you will, but GoldenPalace.com’s publicity stunts are earning about as much ink as a Paris Hilton party appearance — and that, inexplicably, is a lot.
Technorati tags: PR, Public Relations, Marketing
I love Golden Palace!
I don’t mind the other stuff, but their stunt at the Olympics was bush-league.
That looks more like Che Guevara to me.