Little Gun Shop in Utah Puts Big-Bucks Viral Marketers to Shame
First of all, let it be known that Media Orchard is not in favor of the indiscriminate distribution of semi-automatic weapons.
Having said that, Totally Awesome Guns & Range in Salt Lake City, Utah, has created an ad with serious viral firepower. It's getting lots of buzz and -- we predict -- will get lots more. It's already been downloaded about 50,000 times from Flurl.com alone. Watch it here.
Whatever this ad cost, wethinks Crispin and McKinney would have charged a lot more for lesser results.
Technorati tags: Advertising, PR, Public Relations, Marketing
posted by Scott Baradell at
12:04 PM
3 Comments:
I'll buy the gun, but I really just want the free rock.
By
Kevin, at 3/04/2006
oh - my - God.
I love the tag 'Free rock with every purchase,' but the quote of the year has to be:
"A horror movie doesn't have to last two hours as long as you have a quality firearm."
Seems like this has to be a new category of viral - one that does nothing for the actual advertiser, at the same time chumming the debate waters of the parent industry.
Isn’t this the same thing as if convenience stores started running spots that showed both the pros and cons of drinking soda. Why do it?
I would have to guess that the vast majority of people seeing this viral will not be convinced anytime soon to go buy from Irish rock-throwers in Utah. (Seems also like gun ads should have mile-long disclaimers like pharma ads. “Body bag not included, etc.”)
Best case, the store owners become more popular in their little circle and paranoid homeowners go to Walmart for a 12-gauge and Home Depot for the rock.
By
Make the logo bigger, at 3/04/2006
MTLB: True, it probably will help the guy who made the commercial more than the gun store. But as an example of going viral, some of the supposed big players (and their overcharged clients) might learn a thing or two from it.
By
SB, at 3/04/2006
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