Comments on: Hooters Air: Brand Extensions Gone Wild(ly Wrong) http://www.ideagrove.com/blog/2006/03/hooters-air-brand-extensions-gone-wildly-wrong.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kirk http://www.ideagrove.com/blog/2006/03/hooters-air-brand-extensions-gone-wildly-wrong.html/comment-page-1#comment-1322 Kirk Fri, 31 Mar 2006 15:25:00 +0000 http://www.ideagrove.com/weblog/?p=881#comment-1322 "Vanity projects can be very expensive -- especially when they involve 737s." <br/><br/>Or hot-air balloons. Or LPGA tournaments. “Vanity projects can be very expensive — especially when they involve 737s.”

Or hot-air balloons. Or LPGA tournaments.

]]> By: Pub http://www.ideagrove.com/blog/2006/03/hooters-air-brand-extensions-gone-wildly-wrong.html/comment-page-1#comment-1318 Pub Fri, 31 Mar 2006 11:23:00 +0000 http://www.ideagrove.com/weblog/?p=881#comment-1318 Sounds like a classic great idea after 10 beers ... it's probably just as well not all of us have the funds to make our beer ideas happen Sounds like a classic great idea after 10 beers … it’s probably just as well not all of us have the funds to make our beer ideas happen

]]> By: Make the logo bigger http://www.ideagrove.com/blog/2006/03/hooters-air-brand-extensions-gone-wildly-wrong.html/comment-page-1#comment-1313 Make the logo bigger Thu, 30 Mar 2006 21:41:00 +0000 http://www.ideagrove.com/weblog/?p=881#comment-1313 Too bad. Would’ve been the only time in history when an airline could have actually used turbulance as its USP. Too bad. Would’ve been the only time in history when an airline could have actually used turbulance as its USP.

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